Introduction

Gud features multiple blockchain "sketches" tailored for different gaming genres, integrating seamlessly into traditional gaming platforms via a specialized Unity SDK, making blockchain games indistinguishable from conventional titles.

We were asked to create a graphic identity that represents both the technological side and the fun side of the project.

Process

We have chosen two elements that bridge the gap between gaming and technology, namely cubes and pixels. Shapes made up of 3D cubes were created to represent different levels and integrated into the depth of the project.

Pixelated typography adds a fun side to the branding.

Result

We achieved a result that delighted the entire team and helped GUD in its official launch, which was an absolute success.