GUD

GUD

GUD

Introduction
GUD contacted us to create their graphic identity.

GUD is a gaming blockchain company focused on making secure, decentralized gaming experiences easy for users like gamers, developers, and crypto enthusiasts. They're solving the problem of unclear ownership of in-game assets, offering players more control and security. The goal of this project was to help users understand how simple and beneficial blockchain gaming can be. During our research, we discovered many users found blockchain confusing, so we focused on making things more user-friendly.

Introduction
GUD contacted us to create their graphic identity.

GUD is a gaming blockchain company focused on making secure, decentralized gaming experiences easy for users like gamers, developers, and crypto enthusiasts. They're solving the problem of unclear ownership of in-game assets, offering players more control and security. The goal of this project was to help users understand how simple and beneficial blockchain gaming can be. During our research, we discovered many users found blockchain confusing, so we focused on making things more user-friendly.

Strategy

Strategy

Strategy

We decided to center the project around elements that form the bridge between gaming and new technologies.

This is why we chose cubes and pixels as central elements of the identity, adding custom 3D elements called MultiGud

Process

Process

Process

We decided to create a logo made up of pixels to bring a fun side to the design. Bright and saturated colors were used to achieve an impactful and memorable result.

Feedback was easy and open, with the GUD team providing clear, actionable input that helped shape the direction of the project.

Result

Result

Result

We achieved a result that the whole team liked and which greatly helped them in their launch, they found that the graphic identity was unique and represented their company well.

Get in Touch!

© 2024

Get in Touch!

© 2024

Copy Email!

Contact Us

+